Specialist - Marketing (Emerging Markets)

Drive customer engagement, retention, and loyalty through lifecycle communications and co-branded programs; deliver data-driven insights to improve CLV and repeat bookings.

Responsibilities: • Execute personalized email, push, and SMS campaigns • Implement segmentation and behavior-triggered communications • Track and optimize open rates, CTR, and retention KPIs • Manage co-branded partnerships with banks/payment providers and travel partners • Oversee referral & affiliate marketing programs and ROI tracking • Analyze engagement trends and report on campaign performance • Collaborate with analytics/digital marketing to refine efforts

Requirements: • Bachelor’s/Master’s in Marketing, Digital Media, Business Administration, or related field • 5+ years in email marketing, CLM, or loyalty marketing • Experience with CRM tools (Adobe Campaign, MoEngage, Braze, WebEngage) • Experience in affiliate marketing/partnerships/referrals • Strong understanding of segmentation, A/B testing, and lifecycle strategies

Department: Marketing Contract Type: Permanent