Database Management & CLM Specialist

Own customer database, segmentation, lifecycle programs, and marketing automation to drive engagement, retention, and CLV.

Responsibilities: • Maintain centralized customer database; ensure data accuracy and privacy compliance (GDPR/CCPA) • Develop segmentation models; partner with BI/Analytics for insights • Create customer personas and journey maps • Design and implement CLM programs; run retention/win-back campaigns • Use no-code automation tools (Braze, MoEngage, Clevertap, WebEngage) for personalized messaging • Set behavior-based triggers; orchestrate event-driven workflows • Plan/execute data-driven campaigns; track performance with GA/CRM; report regularly • Improve engagement across web/app/social/offline touchpoints

Requirements: • Bachelor’s in Marketing, Data Analytics, Business, or related field • 5+ years in Database Marketing/CLM/Marketing Automation (airline/travel/e-commerce preferred) • Proficiency in data analysis, SQL, Google Analytics, and CRM platforms • Experience with A/B testing, behavioral tracking, and predictive analytics • Strong stakeholder management and collaboration skills

Department: Marketing Contract Type: Permanent