Specialist – E-commerce & Payments

Leverage Adobe Analytics and BI tools to optimize digital performance; lead CRO, A/B testing, and dashboarding to improve conversion and user experience.

Responsibilities: • Analyze web/app/campaign performance with Adobe Analytics, Google Analytics, and BI tools • Conduct funnel analysis, heat maps, and behavior tracking • Monitor acquisition, retention, and conversion metrics • Implement A/B testing for landing pages, checkout, and campaigns • Recommend UX improvements to boost conversion and reduce drop-offs • Develop dashboards/reports in Adobe Analytics, Power BI, and Google Data Studio • Provide weekly/monthly insights and partner cross-functionally

Requirements: • Bachelor’s/Master’s in Data Analytics, BI, Marketing, or related field • 3+ years in digital analytics/Adobe Analytics/BI • Hands-on with Adobe Analytics, Google Analytics, and A/B testing tools • Understanding of CRO and user behavior analysis • Experience with dashboard tools (Power BI, Data Studio, Tableau)

Department: Marketing Contract Type: Permanent